Artist of the Moment – Animal Collective

It is important to remember that today’s ‘most connected’ music fans use the internet to judge what are the most relevant+progressive bands/brands. In the musicsphere, there are a few key tastemakers of different scales, and most of them have aligned to tell you that Animal Collective is relevant+progressive+transcendent. Keep in mind that the most relevant members of culture exist solely on the internet and can only value what is valued on the internet. Which band/meme/topic generates the most blog posts? Which 1 generates the most comments? Which 1 gets the most praise/transcends snark+hype resentment?
So I’m not sure if this internet-centric praise economy for Animal Collective means that they are ‘bigger’ than I think they are, or if we are just so caught up in what’s happening on the internet that we fail to realize ‘these conceptual bands don’t matter to most people and probably never will.’ So while you are ‘acclaimed’ by the top 0.5% of culturally relevant society, you have to understand that these people are the ones who are too smart to pay for music. [via Hipster Runoff]
  •       Animal Collective - My Girls
  •       Animal Collective - Brother Sport (Live from NPR Concert Series)
  •       Animal Collective x Frankie Knuckles - Your Love My Girls (Mashup)